DTC founders launching new physical products on Shopify or Amazon
Packaging& Product Design That Sells
I design boxes, labels, pouches, and full packaging systems that sell on the shelf and convert on Amazon. Senior packaging designer for supplement, beauty, and DTC brands in the US, Canada, UK, and EU: Top Rated Plus on Upwork, 10+ years of experience, $100K+ earned.
- Free intro call
- 24-hour reply
- Available worldwide
portfolio
Boxes, pouches, bottles, labels, and full packaging systems shipped for DTC and Amazon brands.
Spicy Moon Dan Dan Noodle Kit Packaging
Vibrant packaging for Spicy Moon's Dan Dan Noodle Kit: Chinese-inspired visual cues, playful illustration, and bold typography on a pink-and-red box, through to the print-ready structural dieline.
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California Beef Jerky Packaging
Bold packaging for California Jerky Factory's four-flavor Crispy Beef Jerky line: a high-contrast black base, oversized typography, and flavor color coding, through to print-ready front and back labels.
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Trivetum Kola Coffee Alternative Packaging
Packaging for Trivetum Naturals' first-to-market kola nut and roasted barley coffee alternative: the Kola Pod carton, the Kola Mix pouch, and the single-serve packet, with structural dielines and print-ready files.
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IvorySmile Teeth Whitening Powder Packaging
Clean, premium oral care packaging for IvorySmile Teeth Whitening Powder: a refined blue-and-white system across the retail box and jar labels, with a print-ready dieline carrying multi-language compliance panels.
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Krunchables Freeze-Dried Candy Packaging
Playful bilingual packaging for Krunchables, a Saudi freeze-dried candy brand: three box directions with skateboarding candy mascots, English and Arabic faces, and interactive back panels, each as a full structural dieline.
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TurboJet Oz Power Tool Packaging
Premium industrial packaging for TurboJet Oz's Turbojet Pro blower: a deep black system with metallic product imagery, bold white typography, and subtle gold accents, through to print-ready front and back box layouts.
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Fenvio pH Adjusting Lipstick Packaging
Luxury packaging for Fenvio, a premium pH adjusting lipstick, created to communicate elegance through a minimal visual system with shelf appeal.
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who am I?
$100K+
Earned on
UpworkEarned on Upwork
200+
Successful
projectsSuccessful projects
4,112
Hours billed
Top Rated Plus
(top 3% on Upwork)
Don’t believe me?
Brands I’ve designed for
who I work with
Ecommerce founders, DTC brands, and Amazon sellers launching new products.
Supplement and nutraceutical brands needing FDA-compliant label design
Beauty, skincare, and personal care brands building shelf presence
Food and beverage brands designing for retail and ecommerce simultaneously
Established brands rebranding or relaunching existing SKUs
Subscription box brands needing consistent design across multiple SKUs
Not the right fit if you need only logo design or print-management work without design strategy.
what I deliver
Brand and competitor
Research into your brand, category, and competitors before design begins
Label design
Full regulatory text layout: FDA, FTC, and country of origin
3D mockups
For investor decks, ecommerce listings, and stakeholder sign-off
Spec compliance
Direct coordination with your printer or manufacturer on specs
Custom packaging
Boxes, pouches, bottles, jars, tubes, and tubs
Dielines
Built to your manufacturer's exact specs
Print-ready files
PDF/X-1a, CMYK, with bleed, safety margins, and trim lines
Source files
Adobe Illustrator and InDesign
Revisions
2 rounds of revisions included
testimonials
Verified Upwork reviews, LinkedIn recommendations and video testimonials from real clients. Click any card to see the full review.
Gene Wright
Print Media & Newsletter Design / UX/UI & Web Development | Planet Friendly Pest Control
Hi, my name's Gene Wright. I'm the president of Planet Friendly Pest Control, and we have been using Gul for our graphic art for several years now. Very, very happy. We highly recommend her. She has been designing everything from brochures, newsletters, postcards, flyers. She interacts directly with our chief marketing officer, with the mail house distribution companies, provides any type of file structure you need. She's very responsive to edits. Wonderful experience all
Gul E. was a great designer and completed tasks with her design skills, quality and on time. She designed many product labels and making some documents look better and also landing page design. She is a multifaceted designer that is a pleasure to work with and will continue once I have more work.
Jennifer Fausner
Product Label, Packaging & Landing Page Design | CBDMD
Gul spent so much time with me making edits and making sure my project for creating a brand box was absolutely perfect. Gul is without a doubt the best designer I have ever worked with in the ecommerce field in my life and I have been in this field for about 2 years now.
Ibrahem Abourahma
Ecommerce Packaging & Amazon Listing Image Design | Dentradental
Solid work. Turned our proprietary data into a clean, cohesive PDF that fits our brand. Her UX background shows in how cleanly she structures information on the page. Strong aesthetic sense, highly receptive to feedback, and applies it effectively. Professional and reliable.
Francesco Castronovo
UX/UI & Brand Asset Design / Editorial PDF Layout | PB Services
⭐️⭐️⭐️⭐️⭐️ Outstanding Designer – Highly Recommend! Gul did an amazing job creating menu boards for my restaurant. From the very start, she was professional, responsive, and genuinely invested in understanding my vision. She delivered beautifully designed menus that were both eye-catching and easy to read, perfectly reflecting the style of my business. Her communication was excellent throughout the project, and she was always open to feedback and quick to make any adjustments I requested. The final result exceeded my expectations. If you’re looking for a talented, reliable designer who really cares about delivering quality work, I highly recommend Gul. I will definitely be working with her again!
Ammar Badawi
Print & Digital Media Design | Pitaziki
I'm a year late in writing this. I've hired Gul on a number of graphic design projects and not only is she an exccellent designer, she's also transparent, communicative, and accurately actions revisions. So for anyone who consistently needs graphics, Gul is someone who not only has skills, but gives you peace of mind knowing the job will be done, and done well.
Julien Ross
Ongoing Graphic Design | Guide by PersonifAI
Alex Wright
Newsletter & Direct Mail Print Design | 855 Treeman
Been using Gul now for a few years. We do postcards like this. She's very familiar with what the post office needs. We do a monthly newsletter, always on time. It's 12-page newsletter. Goes out every month. So, I highly recommend, she can definitely take care of you for graphic art.
Working with Gul was a great experience. They listened carefully to my ideas, brought creative solutions to the table, and delivered designs that were both professional and unique. I’d happily recommend them to anyone looking for thoughtful, high-quality design work.
Daren Dien
Packaging, Brand Identity & Logo Design | California Beef Jerky
Incredible work - took time to go into the detail I needed, was reliable and replied quickly to any messages and alterations that were needed. Ive worked with a lot of designers and Gul is definitely one of the best ive worked with.
Babar Raja
Website UX/UI Design | Spartan Labs
Working with Gul has been an absolute pleasure. She goes above and beyond to truly understand the requirements, and she even created multiple versions of the brochure so I could explore different directions before choosing the final one. I'm a very detail-oriented and picky person, yet Gul was consistently patient, kind, and open to every refinement I requested. Not once did I feel she was frustrated or rushed, she was always supportive and committed to delivering the best outcome. The final brochure is beautiful, professional, and exactly what I envisioned. I highly recommend Gul to anyone looking for a talented, thoughtful, and passionate designer who genuinely cares about the quality of her work. Wishing you all the success ahead; your talent and kindness will take you far.
Sana Ennafati
Bilingual Brochure & Print Design | Pure & Bold Beauty
Salam Alaikum. Gul is an A1 Team member & Deisgner! Will help when team members ask and takes initiative to deliver prompt work with passion. Very team friendly kind and manages her time effectively. Will look forward to working more with you!
Mohammad Bayyari
Print & Digital Media Design
pricing
Packaging design starts at $400, which covers a new label on an existing dieline. Full packaging design, from single SKUs to complete multi-SKU systems, is scoped by SKU count, dieline needs, regulatory complexity (FDA, EU, supplement, beauty), and whether brand identity work is bundled in. We scope it together on a free 20-minute call. All prices in USD.
Single SKUPackaging
- One product
- 2 design concepts
- 3D mockups
- print-ready files
- For new product launches and SKU expansions
Full Packaging System(3+ SKUs)
- Full product line
- consistent visual system
- all dielines
- all print-ready files
- For brands launching or rebranding multiple products
LabelRefresh
- Existing dieline
- new label design
- regulatory layout review
- print-ready handoff
- For brands with packaging that needs a visual lift
Packaging + Brand IdentityBundle
- Brand identity (logo, type, color) + packaging for one product
- best for new brand launches that need both
For ongoing packaging support, see the retainer page.
Book a free 20-minute callfrequently asked questions
- A packaging designer turns a physical product into the package a customer picks up: the structural dieline, the label and box artwork, and the print-ready files your manufacturer prints from. On Amazon that same design is your main image, so it has to sell on a shelf and as a thumbnail, and I design for both.
- Packaging design starts at $400, which covers a new label on an existing dieline. Full packaging design, from single SKUs to complete multi-SKU systems, is scoped by SKU count, dieline needs, regulatory complexity (FDA, EU, supplement, beauty), and whether brand identity work is bundled in. We scope it together on a free 20-minute call. All prices in USD.
- Yes, packaging is the one marketing asset every customer physically touches. In Ipsos research, 72% of Americans say packaging design influences their purchase decision, and on Amazon your packaging is literally the main image shoppers click. Strong packaging pays for itself at the shelf and in search results, weak packaging taxes every unit you sell.
- A single SKU takes 2 to 3 weeks from kickoff to production handoff: research by day 3, design concepts in 3D by day 7, the refined design by day 12, and print-ready files with printer coordination by day 15. Full systems of 3 or more SKUs run 4 to 6 weeks. Rush delivery is available at +30%.
- Yes, end to end. I build dielines to your manufacturer's exact specs, deliver print-ready PDF/X-1a files in CMYK with bleed, safety margins, and trim lines, and coordinate directly with your printer on spec compliance, so files get approved the first time. No manufacturer chosen yet? I design on standard formats and adapt the dieline once your specs are locked.
- I lay out every required regulatory element to spec: supplement and nutrition facts panels, net quantity, warnings, country of origin, and FDA formatting rules for type size and placement. The approved claim text comes from you or your regulatory advisor, and I make sure it sits on the label correctly, legibly, and compliantly.
- Yes, and it should be designed for both at once. Retail demands shelf impact from ten feet away, Amazon demands readability as a thumbnail on a phone screen. I design the front panel hierarchy to pass both tests, and every design is checked at Amazon search-result size before it ships.
- Yes, when the brief calls for it. I design for recyclable and mono-material formats, work within your manufacturer's sustainable substrate options, and keep ink coverage efficient where it matters. Material choice is made with your manufacturer, and the design adapts to the format you choose without losing shelf presence.
- Yes, and it is the smart sequence: box and listing designed as one visual system. I design the listing images and A+ Content alongside the packaging, so your brand looks identical from search result to doorstep. For product photography or 3D animation beyond static mockups, my studio CodexQuill scopes that separately.
- Very common for new product launches. The packaging plus brand identity bundle builds both together: logo, type, and color developed alongside the box, so the brand is born looking finished. It is faster and more coherent than doing them separately, and the packaging becomes the proof the brand works in the real world.
- Yes. Unreleased products are confidential by default, and I sign NDAs on request before any work starts. Your product, formulas, and packaging never appear in my portfolio or case studies without your written permission, which is why some packaging work is only shared privately on a call.
- Yes. The portfolio on this page shows boxes, pouches, bottles, and labels shipped for supplement, beauty, and DTC brands, and each case study covers the goal and the result. For examples from your specific category, ask on the call; some client work is under NDA and is shared privately.
- Yes. Most of my packaging clients are supplement, beauty, and food brands in the US, with Canada, the UK, and the EU close behind, and I work in daily overlap with US and European hours. I build files to each region's labeling requirements, from FDA panels to EU formats and Canada's bilingual English and French labels.
- Yes. Brands managing multiple SKUs, seasonal editions, or frequent launches usually move to a monthly design retainer, which covers packaging, labels, listing images, and everything else I design under one roof. Retainers start at $1,500 per month; see the retainer page for plans.
Five steps from kickoff to production handoff, in 2 to 3 weeks for a single SKU.
- Discovery call: A call covering product, audience, brand, manufacturer specs, regulatory requirements, and timeline. Day 1.
- Research: Competitor audit, shelf reference, and regulatory check. Day 2 to 3.
- Concepts: 2 to 3 design directions, mocked up in 3D. Day 5 to 7.
- Refine: The chosen direction developed to full design across all SKUs. Day 8 to 12.
- Production handoff: Final dielines, print-ready files, and printer coordination. Day 13 to 15.
A single SKU takes 2 to 3 weeks, a full system of 3 or more SKUs 4 to 6 weeks. Rush delivery is available at +30%.
CONTACT ME
Let's build something awesome!
Tell me about your project. I'll reply within 24 hours. Use the form to send a brief about your project. The more specific, the faster I can scope it.
Contact@gulelalakhan.com