SaaS founders building an MVP or a first product without an in-house designer
UX/UIWeb & App Design That Converts
I design SaaS dashboards, web apps, mobile apps, and landing pages that turn signups into active users. Senior UX/UI designer for founders and product teams in the US, Canada, UK, and EU: Top Rated Plus on Upwork, 10+ years of experience, $100K+ earned.
- Free intro call
- 24-hour reply
- Available worldwide
portfolio
SaaS dashboards, mobile apps, and websites shipped for founders and product teams.
Mogaji SEO Agency Landing Page
A conversion-focused landing page for Mogaji, an SEO agency in Vienna, built to present its services, process and results and to turn visitors into booked consultations.
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Admit Journey College Admissions Platform
A college admissions platform for Admit Journey, designed and developed end to end: the marketing site, the college readiness quiz, and the student dashboard behind the login, turning a complicated admissions process into a clear, reassuring path.
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CESA Emergency Services Website Redesign
A UX/UI redesign for the Colorado Emergency Services Association, turning a complex support system for emergency service districts into a clear, trustworthy website with simple membership pathways.
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Artistic Roofing Systems Website
A conversion-focused website design for Artistic Roofing Systems, a roofing company in Sierra Vista, AZ, structured to improve readability, build trust, and guide homeowners toward a free roofing quote.
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Su Casa Builders Landing Page
A landing page for Su Casa Builders, a general contractor in Sierra Vista, AZ, designed so visitors quickly understand the company, build trust, explore services, and request an estimate.
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Vitammies Gummy Vitamins Ecommerce Store
A vibrant ecommerce landing page for Vitammies, a gummy vitamin brand, combining playful visuals with a clean shopping structure so customers discover products, understand benefits, and buy with confidence.
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Urban Reblok'd Recycling Website
A website for Urban Reblok'd, a Roanoke recycling company turning waste plastic into building materials, built to serve two audiences at once: residents booking a pickup and investors reading a $10 million raise.
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who am I?
$100K+
Earned on
UpworkEarned on Upwork
200+
Successful
projectsSuccessful projects
4,112
Hours billed
Top Rated Plus
(top 3% on Upwork)
Don’t believe me?
Brands I’ve designed for
who I work with
SaaS founders, product teams, and ecommerce brands building digital products that need to ship and convert.
Product teams whose existing app needs a redesign or a design system
Mobile-first startups designing iOS and Android apps
Ecommerce and DTC brands that need a conversion-focused website
Marketing teams that need landing pages shipped in days, not weeks
Not the right fit if you need visual design only with no UX thinking, or development only with no design.
what I deliver
User research
Research review and competitive audit of your top 3 competitors
Wireframes
Low-fidelity wireframes for fast iteration on the core experience
Prototypes
Interactive Figma prototypes for user testing and stakeholder reviews
Handoff
Developer-ready Figma specs, or a Webflow or Framer build
User flows
Information architecture and user flows for every core task
High-fidelity UI
Pixel-perfect, mobile-first UI for every screen, desktop and mobile
Design system
Components, color, typography, and spacing rules in Figma
Revisions
2 rounds of revisions included
testimonials
Verified Upwork reviews, LinkedIn recommendations and video testimonials from real clients. Click any card to see the full review.
Gene Wright
Print Media & Newsletter Design / UX/UI & Web Development | Planet Friendly Pest Control
Hi, my name's Gene Wright. I'm the president of Planet Friendly Pest Control, and we have been using Gul for our graphic art for several years now. Very, very happy. We highly recommend her. She has been designing everything from brochures, newsletters, postcards, flyers. She interacts directly with our chief marketing officer, with the mail house distribution companies, provides any type of file structure you need. She's very responsive to edits. Wonderful experience all
Gul E. was a great designer and completed tasks with her design skills, quality and on time. She designed many product labels and making some documents look better and also landing page design. She is a multifaceted designer that is a pleasure to work with and will continue once I have more work.
Jennifer Fausner
Product Label, Packaging & Landing Page Design | CBDMD
Gul spent so much time with me making edits and making sure my project for creating a brand box was absolutely perfect. Gul is without a doubt the best designer I have ever worked with in the ecommerce field in my life and I have been in this field for about 2 years now.
Ibrahem Abourahma
Ecommerce Packaging & Amazon Listing Image Design | Dentradental
Solid work. Turned our proprietary data into a clean, cohesive PDF that fits our brand. Her UX background shows in how cleanly she structures information on the page. Strong aesthetic sense, highly receptive to feedback, and applies it effectively. Professional and reliable.
Francesco Castronovo
UX/UI & Brand Asset Design / Editorial PDF Layout | PB Services
⭐️⭐️⭐️⭐️⭐️ Outstanding Designer – Highly Recommend! Gul did an amazing job creating menu boards for my restaurant. From the very start, she was professional, responsive, and genuinely invested in understanding my vision. She delivered beautifully designed menus that were both eye-catching and easy to read, perfectly reflecting the style of my business. Her communication was excellent throughout the project, and she was always open to feedback and quick to make any adjustments I requested. The final result exceeded my expectations. If you’re looking for a talented, reliable designer who really cares about delivering quality work, I highly recommend Gul. I will definitely be working with her again!
Ammar Badawi
Print & Digital Media Design | Pitaziki
I'm a year late in writing this. I've hired Gul on a number of graphic design projects and not only is she an exccellent designer, she's also transparent, communicative, and accurately actions revisions. So for anyone who consistently needs graphics, Gul is someone who not only has skills, but gives you peace of mind knowing the job will be done, and done well.
Julien Ross
Ongoing Graphic Design | Guide by PersonifAI
Alex Wright
Newsletter & Direct Mail Print Design | 855 Treeman
Been using Gul now for a few years. We do postcards like this. She's very familiar with what the post office needs. We do a monthly newsletter, always on time. It's 12-page newsletter. Goes out every month. So, I highly recommend, she can definitely take care of you for graphic art.
Working with Gul was a great experience. They listened carefully to my ideas, brought creative solutions to the table, and delivered designs that were both professional and unique. I’d happily recommend them to anyone looking for thoughtful, high-quality design work.
Daren Dien
Packaging, Brand Identity & Logo Design | California Beef Jerky
Incredible work - took time to go into the detail I needed, was reliable and replied quickly to any messages and alterations that were needed. Ive worked with a lot of designers and Gul is definitely one of the best ive worked with.
Babar Raja
Website UX/UI Design | Spartan Labs
Working with Gul has been an absolute pleasure. She goes above and beyond to truly understand the requirements, and she even created multiple versions of the brochure so I could explore different directions before choosing the final one. I'm a very detail-oriented and picky person, yet Gul was consistently patient, kind, and open to every refinement I requested. Not once did I feel she was frustrated or rushed, she was always supportive and committed to delivering the best outcome. The final brochure is beautiful, professional, and exactly what I envisioned. I highly recommend Gul to anyone looking for a talented, thoughtful, and passionate designer who genuinely cares about the quality of her work. Wishing you all the success ahead; your talent and kindness will take you far.
Sana Ennafati
Bilingual Brochure & Print Design | Pure & Bold Beauty
Salam Alaikum. Gul is an A1 Team member & Deisgner! Will help when team members ask and takes initiative to deliver prompt work with passion. Very team friendly kind and manages her time effectively. Will look forward to working more with you!
Mohammad Bayyari
Print & Digital Media Design
pricing
UX/UI design starts at $1,200 for one landing page. Final price depends on screen count, design system depth, and whether a Webflow build is included.
Landing PageDesign
- One high-converting page
- mobile and desktop
- Figma file plus Webflow-ready handoff
- for product launches and campaigns
MVP ProductDesign
- Up to 15 unique screens
- user flows
- component library
- Figma handoff
- for founders shipping a first product
Full SaaSProduct
- 30+ screens
- full design system
- interactive prototype
- dev-ready handoff
- for established products that need complete UX work
Design SystemStandalone
- Component library
- style guide
- documentation
- for teams whose existing product needs structure
All prices in USD. For ongoing product design after launch, see the retainer page.
Book a free 20-minute callfrequently asked questions
- A UX/UI designer turns a SaaS product's features into screens people can use without a manual: the user flows, wireframes, visual interface, and design system that developers build from. UX is how the product works, UI is how it looks, and on a web or mobile app they are one job. I do both in Figma.
- UX design is how a product works: the user flows, structure, and logic that get someone from sign-up to their goal without friction. UI design is how it looks and feels: layout, type, color, and the components users touch. A SaaS product needs both at once, which is why I deliver them as one service.
UX/UI design starts at $1,200, which covers a single landing page designed in Figma with a Webflow-ready handoff. All prices in USD.
- Landing page: from $1,200, one page, mobile and desktop
- MVP product: quoted per project, up to 15 unique screens with user flows and a component library
- Full SaaS product: quoted per project, 30+ screens with a complete design system and interactive prototype
- Standalone design system: quoted per project, for teams with an existing product
Final price depends on screen count, design system depth, and whether a Webflow build is included. We scope it together on a free 20-minute call.
- Yes, once real users or investors are about to see the product. A confusing MVP loses the users you paid to acquire, and fixing UX after launch costs far more than getting the core flows right first. Good UX/UI is the difference between signups that activate and signups that churn.
- A landing page takes 1 to 2 weeks, an MVP web product 4 to 6 weeks, a mobile app 6 to 10 weeks, and a full SaaS product 8 to 12 weeks. Screen count and the number of platforms move the number, and you get a scoped timeline before we start, so the date is never a surprise.
- Yes. I design iOS and Android apps mobile-first in Figma, with interactive prototypes for testing and developer-ready specs for your build team. If your product spans app and web, both are designed under one system, so the experience stays consistent on every screen size.
- Both. I hand off developer-ready Figma specs to your team, or I design and build in Webflow or Framer in one engagement. For custom-coded products in React or similar, development comes through my studio CodexQuill, so design and build stay with one accountable team.
- Figma is the primary tool for every UX/UI project, and it is what your developers expect. I also build directly in Webflow and Framer for clients who want design and a no-code build in one engagement. Delivery in Sketch or Adobe XD is available on request.
- Yes, every UX/UI project starts with a research review: your existing data, a competitive audit of your top 3 competitors, and a heuristic pass on the current product, so design decisions are grounded rather than guessed. For user interviews or moderated usability testing, I bring in dedicated UX researchers.
- Yes, redesigns are regular work for me. I audit the current product against your top 3 competitors, find where the flows lose people, and rebuild the screens and design system around what your data says. What works stays, what does not gets replaced, and your developers get a clean handoff.
- Yes. Most of my UX/UI clients are SaaS founders and product teams in the US, with Canada, the UK, and the EU close behind, and I work in daily overlap with US and European hours. New projects usually start within 1 to 2 weeks of the intro call, and I take a limited number at a time.
- Yes. Every Figma file, design system, and source asset transfers to you in full on final payment. You own the work completely: edit it, share it, hand it to any developer, or build on it however you need.
- Yes. Products keep evolving after launch with new features, experiments, and marketing pages, so most SaaS clients move to a monthly design retainer that covers all of it. Retainers start at $1,500 per month, see the retainer page for plans.
- Yes. Product work is confidential by default, and I sign NDAs on request before any work starts. Your product, roadmap, and designs never appear in my portfolio or case studies without your written permission, which is why some client work is only shared privately on a call.
- Yes. The portfolio on this page shows SaaS dashboards, web apps, mobile apps, and landing pages shipped for founders and product teams, and each case study covers the goal and the result. For examples from your specific category, ask on the call; some client work is under NDA and is shared privately.
Five steps from kickoff to developer handoff, in 4 to 6 weeks for an MVP.
- Kickoff: A 60-minute working session after the free intro call, covering product, users, goals, technical constraints, and timeline. Week 1.
- Flows and wireframes: User flows, information architecture, and low-fidelity wireframes for the core experience. Week 1 to 2.
- Visual design: High-fidelity UI applied to every screen, mobile and desktop. Week 3 to 4.
- Prototype and test: Clickable Figma prototype for stakeholder reviews and user testing. Week 4 to 5.
- Design system and handoff: Component library, developer specs, and the Webflow or Framer build if scoped. Week 5 to 6.
Landing pages take 1 to 2 weeks, MVP web products 4 to 6 weeks, mobile apps 6 to 10 weeks, and full SaaS products 8 to 12 weeks.
CONTACT ME
Let's build something awesome!
Tell me about your project. I'll reply within 24 hours. Use the form to send a brief about your project. The more specific, the faster I can scope it.
Contact@gulelalakhan.com