Packaging & Product Design

California Beef Jerky Packaging

Bold packaging for California Jerky Factory's four-flavor Crispy Beef Jerky line: a high-contrast black base, oversized typography, and flavor color coding, through to print-ready front and back labels.

See what packaging and product design includes

Case study title slide: four Crispy Beef Jerky pouches over a wall of flames

Project overview slide: a bold packaging design for a distinctive shelf presence, category food and beverage, direction bold, distinctive, premium, flavor-driven

Four strips of beef jerky lined up against a fire backdrop

Four lifestyle mockups of the pouches held and carried outdoors in Original, Teriyaki, Black Pepper and Spicy flavors

Bold packaging, strong personality: the high contrast black base with oversized typography, beside the Spicy pouch over flames

Front and back label layouts for all four flavors at the 7 by 9 inch pouch size, with nutrition facts panels

Crunch into real beef tagline over jerky strips and chili flakes

Retail shelf display of the four variants together as one visual block with clear differentiation between flavors

Closing slide: let's create packaging that doesn't just sit on the shelf, it owns the shelf, with the four pouches over flames

about this project

A bold packaging design created to give California Beef Jerky a distinctive shelf presence while communicating its bold flavor, quality, and energetic personality.

The visual direction was built around a high contrast black base combined with oversized typography and vibrant flavor colors: bold typography, product focus, flavor coding, and California character.

When displayed together, the four variants, Original, Teriyaki, Black Pepper, and Spicy, create a strong visual block that increases brand recognition while maintaining clear differentiation between flavors.

The set includes front and back label layouts for all four flavors at the 7 by 9 inch pouch size, with nutrition panels placed to spec.