Packaging & Product Design · Restaurants & hotels

Spicy Moon Dan Dan Noodle Kit Packaging

Vibrant packaging for Spicy Moon's Dan Dan Noodle Kit: Chinese-inspired visual cues, playful illustration, and bold typography on a pink-and-red box, through to the print-ready structural dieline.

Commissioned client work · Designed by Gul E Lala Khan for Spicy Moon, a vegan Szechuan restaurant in New York, US

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Title slide: two Spicy Moon Dan Dan Noodle Kit boxes with the playful pink and red design

Collage: the boxes on a red panel, a woman eating noodles, a heart-shaped noodle twirl and a close-up bowl

A playful take on a traditional flavor: two boxes with the young, energetic design

Flattened box panels with the About Spicy Moon story, the origin of Dan Dan, and the cute and spicy top flap

Box beauty shot with chopsticks beside the full dieline with per-component nutrition panels

Closing slide: Dan Dan Noodle Kit, packaging design and art direction, thank you

about this project

Spicy Moon opened in 2019 as America's first vegan Szechuan restaurant; the Dan Dan Noodle Kit brings its signature dish from the kitchen to the table with sesame paste, sweet soy sauce, vegan chili oil, and sliced noodles in one box.

A vibrant packaging system designed to bring together Chinese-inspired visual cues, playful illustration, and bold typography into one memorable box experience.

The packaging was designed to feel young, energetic, and instantly recognizable while maintaining a strong connection to its Chinese-inspired roots.

Every element works as one cohesive visual language: large, expressive lettering for immediate shelf impact; a pink, red, and warm neutral palette; the oversized noodle illustration as the hero visual; and Chinese-inspired characters, badges, and skyline graphics adding depth without overwhelming the composition.

Delivery included the full structural dieline with per-component nutrition panels, ready for print.