Shopify/DTC brands building Klaviyo flows from scratch
Email Marketing Design That Clicks
I design email campaigns, welcome and abandoned cart flows, and modular templates in Klaviyo, Mailchimp, and HubSpot that convert on a phone screen. Senior email designer for ecommerce and SaaS brands in the US, Canada, UK, EU, and worldwide: Top Rated Plus on Upwork, 10+ years of experience, $100K+ earned.
- Free intro call
- 24-hour reply
- Available worldwide
portfolio
Product launch, bundle, flash sale, and seasonal campaign emails shipped for car care, pet supplies, and CBD wellness brands.
Hydro Car Care Email Campaign Design
Email campaign design for Hydro, a UK car care brand: one bold, consistent system across promotions, product education, announcements and reminders, from the V2 Bundle and a launch giveaway to the Ultimate Bundle and the 5L range.
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Holistic Hemp Scotland Halloween Email Campaign
A Halloween email campaign for Holistic Hemp Scotland: a teaser announcing that the sale is coming and a sale email with 15% off sitewide, designed to promote the campaign while keeping a strong seasonal identity.
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K9 Crew Promotional Email Design
Promotional email design for K9 Crew, a canine equipment brand: a series for different promotional and product needs, from a Mega Sale flash offer and its live reminder to the Bullyverse Weighted Training Collar, the Rainbow Harness and the Comfort Dual Handle Lead.
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Hydro Product Launch Email Design
Product launch and offer emails for Hydro car care in one visual language: the new 5L sizes, Hydro Detail, Hydro Snow and Hydro Fallout, buy one get one free bundles and a 24-hour offer, with strong product photography and prominent calls to action.
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Green Wellness CBD Promotional Email Design
Promotional email design for Green Wellness, a hemp and CBD retailer: a last-chance offer of 25% off the entire order and two free packs of patches, designed to capture attention, communicate the offer clearly and introduce three Good Patch formulas.
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who am I?
$100K+
Earned on
UpworkEarned on Upwork
200+
Successful
projectsSuccessful projects
4,112
Hours billed
Top Rated Plus
(top 3% on Upwork)
Don’t believe me?
Brands I’ve designed for
who I work with
Ecommerce brands, SaaS teams, and DTC founders building email programs that convert.
Established ecommerce brands needing template system upgrades
SaaS teams designing onboarding, lifecycle, and retention emails
Marketing teams running weekly promo campaigns that need consistent design
Brands transitioning from Mailchimp to Klaviyo or HubSpot
Founders launching their first email list and welcome sequence
Industries I design for most
Ecommerce & DTC
Klaviyo flows, campaign templates and promo emails designed to convert on a phone screen.
SaaS & B2B tech
Onboarding, lifecycle and product-update emails that keep trials moving toward paid.
Beauty & personal care
Launch and replenishment emails where the product photography has to carry the sale.
Supplements & wellness
Promo and seasonal emails for CBD and wellness brands, with claims kept exactly as approved.
Automotive & car care
Product-education flows and offers for aftermarket and care brands selling online.
Not the right fit if you need email copywriting only, or transactional emails your dev team usually builds.
what I deliver
Email strategy review
Audit of your flows, templates, and ESP setup before design begins
Mobile-first design
Designed for the phone inbox first, then scaled up to desktop
Modular templates
Reusable blocks your team can edit independently
Campaign emails
Launches, promos, newsletters, and content roundups
Custom email designs
Every email designed to your brand system, never a stock template
Code-ready handoff
Built in Klaviyo, Mailchimp, or HubSpot, or handed off as custom HTML
Email flows
Welcome, cart and browse abandonment, post-purchase, and win-back
A/B test variants
Variant designs of the hero, offer, or CTA, ready to split test
Revisions
2 rounds of revisions per email
testimonials
Verified Upwork reviews, LinkedIn recommendations and video testimonials from real clients. Click any card to see the full review.
Gene Wright
Print Media & Newsletter Design / UX/UI & Web Development | Planet Friendly Pest Control
Hi, my name's Gene Wright. I'm the president of Planet Friendly Pest Control, and we have been using Gul for our graphic art for several years now. Very, very happy. We highly recommend her. She has been designing everything from brochures, newsletters, postcards, flyers. She interacts directly with our chief marketing officer, with the mail house distribution companies, provides any type of file structure you need. She's very responsive to edits. Wonderful experience all
Gul E. was a great designer and completed tasks with her design skills, quality and on time. She designed many product labels and making some documents look better and also landing page design. She is a multifaceted designer that is a pleasure to work with and will continue once I have more work.
Jennifer Fausner
Product Label, Packaging & Landing Page Design | CBDMD
Gul spent so much time with me making edits and making sure my project for creating a brand box was absolutely perfect. Gul is without a doubt the best designer I have ever worked with in the ecommerce field in my life and I have been in this field for about 2 years now.
Ibrahem Abourahma
Ecommerce Packaging & Amazon Listing Image Design | Dentradental
Solid work. Turned our proprietary data into a clean, cohesive PDF that fits our brand. Her UX background shows in how cleanly she structures information on the page. Strong aesthetic sense, highly receptive to feedback, and applies it effectively. Professional and reliable.
Francesco Castronovo
UX/UI & Brand Asset Design / Editorial PDF Layout | PB Services
⭐️⭐️⭐️⭐️⭐️ Outstanding Designer – Highly Recommend! Gul did an amazing job creating menu boards for my restaurant. From the very start, she was professional, responsive, and genuinely invested in understanding my vision. She delivered beautifully designed menus that were both eye-catching and easy to read, perfectly reflecting the style of my business. Her communication was excellent throughout the project, and she was always open to feedback and quick to make any adjustments I requested. The final result exceeded my expectations. If you’re looking for a talented, reliable designer who really cares about delivering quality work, I highly recommend Gul. I will definitely be working with her again!
Ammar Badawi
Print & Digital Media Design | Pitaziki
I'm a year late in writing this. I've hired Gul on a number of graphic design projects and not only is she an exccellent designer, she's also transparent, communicative, and accurately actions revisions. So for anyone who consistently needs graphics, Gul is someone who not only has skills, but gives you peace of mind knowing the job will be done, and done well.
Julien Ross
Ongoing Graphic Design | Guide by PersonifAI
Alex Wright
Newsletter & Direct Mail Print Design | 855 Treeman
Been using Gul now for a few years. We do postcards like this. She's very familiar with what the post office needs. We do a monthly newsletter, always on time. It's 12-page newsletter. Goes out every month. So, I highly recommend, she can definitely take care of you for graphic art.
Working with Gul was a great experience. They listened carefully to my ideas, brought creative solutions to the table, and delivered designs that were both professional and unique. I’d happily recommend them to anyone looking for thoughtful, high-quality design work.
Daren Dien
Packaging, Brand Identity & Logo Design | California Beef Jerky
Incredible work - took time to go into the detail I needed, was reliable and replied quickly to any messages and alterations that were needed. Ive worked with a lot of designers and Gul is definitely one of the best ive worked with.
Babar Raja
Website UX/UI Design | Spartan Labs
Working with Gul has been an absolute pleasure. She goes above and beyond to truly understand the requirements, and she even created multiple versions of the brochure so I could explore different directions before choosing the final one. I'm a very detail-oriented and picky person, yet Gul was consistently patient, kind, and open to every refinement I requested. Not once did I feel she was frustrated or rushed, she was always supportive and committed to delivering the best outcome. The final brochure is beautiful, professional, and exactly what I envisioned. I highly recommend Gul to anyone looking for a talented, thoughtful, and passionate designer who genuinely cares about the quality of her work. Wishing you all the success ahead; your talent and kindness will take you far.
Sana Ennafati
Bilingual Brochure & Print Design | Pure & Bold Beauty
Salam Alaikum. Gul is an A1 Team member & Deisgner! Will help when team members ask and takes initiative to deliver prompt work with passion. Very team friendly kind and manages her time effectively. Will look forward to working more with you!
Mohammad Bayyari
Print & Digital Media Design
pricing
Email design starts at $150, which covers a single campaign email, mobile and desktop, delivered in 3 to 5 working days. Flows, template systems, and full Klaviyo buildouts are scoped by email count, whether emails are designed only or built live in your platform, A/B variant needs, and audit depth. We scope it together on a free 20-minute call. All prices in USD.
Single Campaign Email
- One designed email
- mobile and desktop
- Klaviyo or Mailchimp ready
- for promo campaigns and one-off launches
Welcome Flow
- 5-email welcome sequence
- designed and built in your ESP
- A/B variants for the first email
- for brands building their first automated flows
Full Template System
- Modular template library
- 10+ brand-aligned email layouts
- your team can edit independently
- for brands that want in-house email autonomy
Full Klaviyo Buildout
- Welcome, abandoned cart, browse abandonment, post-purchase, and win-back flows
- all designed and built
- for ecommerce brands ready for a full email program
All prices in USD. For ongoing campaign design every month, see the retainer page.
Book a free 20-minute callfrequently asked questions
- Email design starts at $150, which covers a single campaign email, mobile and desktop, delivered in 3 to 5 working days. Welcome flows, template systems, and full Klaviyo buildouts are scoped by email count, whether I build them live in your platform, and A/B variant needs, confirmed on a free 20-minute call. All prices in USD.
- Yes, professional email design is worth it: email is still one of the highest-return channels in ecommerce, and Litmus research puts the average at about $36 back for every $1 spent. Email design decides whether that return shows up: a branded, mobile-first email gets read where a cluttered one gets archived, and a modular template system carries the gain into every send after it.
- A single campaign email takes 3 to 5 working days. A 5-email welcome flow takes about 2 weeks, and a full template system of 10 or more emails runs 3 to 4 weeks, including the build in your ESP and testing across email clients. You get a scoped timeline before we start.
- Yes, the portfolio on this page has email case studies for Hydro, a UK car care brand, K9 Crew, Holistic Hemp Scotland and Green Wellness, from product launches and bundle offers to a Halloween campaign. Not all of my work can live online, so on a free 20-minute call I can show you emails closer to your brand.
- Both: I design every email in Figma, then either hand off developer-ready files or build the finished designs directly in Klaviyo, Mailchimp, or HubSpot, tested and scheduled. Most clients choose the full build because it ships faster and nothing gets lost between the design and the platform.
- Yes, rendering tests are part of every email build: each design is checked in Gmail, Apple Mail, Outlook, and the main mobile apps, plus dark mode, before anything goes live. Email rendering is famously inconsistent, which is exactly why templates get built and tested rather than exported and hoped for.
- Email design comes first: I work from your copy and tighten it in layout so subject lines, headers, and CTAs read clean on mobile. Full email copywriting, meaning sequences, offers, and messaging strategy, is scoped separately through my studio, CodexQuill, so design and copy still ship as one aligned system.
- Klaviyo, for most ecommerce and DTC brands. Its Shopify integration, segmentation, and flow logic are the strongest in the category. Mailchimp fits simpler newsletter-first programs, and HubSpot fits SaaS teams already running their CRM there. I design and build in all three, so the recommendation follows your business, not my preference.
- Yes, I handle the design side of a Mailchimp to Klaviyo migration. Your templates and flows get rebuilt in Klaviyo rather than copied over, so the move doubles as an upgrade: modular, on-brand, and mobile-first. List and data transfer runs through Klaviyo's standard import tools, and I coordinate with your team so nothing goes live looking broken.
- Email design alone will not keep a campaign out of spam, but it helps. A balanced image-to-text ratio, clean lightweight code, and proper structure all support inbox placement. The bigger levers are sender reputation, list health, and authentication (SPF, DKIM, DMARC), which sit on the platform side, and I flag anything in your setup that works against the design.
- Yes, email is the most retainer-shaped design work there is: weekly campaigns, seasonal pushes, and flows that need refreshing. The monthly design retainer covers email plus everything else I design, starting at $1,500 per month; see the retainer page for plans. For a bounded project first, any package on this page works standalone.
- Yes, I design emails for ecommerce and SaaS brands across the US, UK, EU, Canada, and Australia, with daily overlap across US and European hours, so feedback cycles stay same-day. Email designs are built and tested for whichever regions and clients your audience uses.
- Yes, ecommerce and DTC email design is the core of this service: Klaviyo flows, product launches, and sale campaigns for Shopify stores. Recent case studies include launch and bundle emails for Hydro, a UK car care brand, and promotional emails for K9 Crew, a London canine equipment brand. Every email is designed for the phone inbox first.
- Yes, supplement, hemp and CBD wellness brands are a regular part of my email work: the portfolio includes a Halloween campaign for Holistic Hemp Scotland and a last-chance offer email for Green Wellness, a Michigan hemp and CBD retailer. I design around your copy, so product claims stay exactly as you approved them, and every offer reads clearly on a phone.
- Yes, for SaaS and B2B teams I design onboarding sequences, lifecycle and product-update emails, and newsletters, usually in HubSpot or Mailchimp. The goal is different from ecommerce: fewer images, clearer hierarchy, and one action per email, so a trial user always knows the next step. Templates are modular, so your team can ship new emails without a designer.
- Yes. For beauty and personal care brands the product photography carries the sale, so I design launch, replenishment and routine emails around large imagery, short copy and one clear offer, built mobile-first in Klaviyo or Mailchimp. I already design identities and packaging for skincare brands such as FULLFAT Skin Co. and LumiLauren, so the emails pick up the same system rather than inventing a new one.
- Yes. Automotive and car care brands selling online need product-education emails as much as offers: what the product does, how to use it, why it beats the alternative. The portfolio has two case studies for Hydro, a UK car care brand: the campaign emails for the range and the product launch series, both designed for the phone inbox first.
Five steps from audit to launch, about 2 weeks for a 5-email welcome flow.
- Audit: Review of your current email performance, brand assets, and ESP setup. Day 1 to 2.
- Strategy: Flow architecture, template structure, and a send schedule recommendation. Day 3 to 4.
- Design: First batch of emails designed in Figma, mobile and desktop. Day 5 to 9.
- Review: Feedback, revisions, and copy alignment. Day 10 to 11.
- Build and launch: Designs built into Klaviyo, Mailchimp, or HubSpot, tested across email clients (Gmail, Outlook, Apple Mail), and scheduled. Day 12 to 14.
A single campaign email takes 3 to 5 working days, a 5-email welcome flow about 2 weeks, and a full template system of 10 or more emails 3 to 4 weeks.
CONTACT ME
Let's build something awesome!
Tell me about your project. I'll reply within 24 hours. Use the form to send a brief about your project. The more specific, the faster I can scope it.
Contact@gulelalakhan.com