SaaS marketing teams running paid acquisition on Meta, Google, and LinkedIn who need a steady flow of on-brand ad creatives
Graphic & Digital Design That Performs
I design ad creatives, social content, infographics, and sales collateral that stay on-brand at ad-set volume. Senior graphic designer for SaaS and ecommerce brands in the US, Canada, UK, and EU: Top Rated Plus on Upwork, 10+ years of experience, $100K+ earned.
- Free intro call
- 24-hour reply
- Available worldwide
portfolio
Ad creatives, social content, print collateral, and editorial layouts shipped for ecommerce, wellness, hospitality, and B2B brands.
Intellectual Medicine Gift Card Campaign Posters
A seasonal gift card campaign for Intellectual Medicine, a health and wellness brand, built as a set of promotional posters that make each limited-time offer immediately readable.
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Thrive at 65 Medicare Workbook Design
A 54-page Medicare educational workbook, Thrive at 65 Medicare Master Guide, designed for Bridge Care Benefits with a clear, approachable structure: table of contents, step-by-step sections, reminders, action steps, checklists and writing areas, in print and digital editions.
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Sticky Zoo Social Media Ad Design
Social media ad creatives for Sticky Zoo, a handmade accessories and clothing brand: a set of Instagram-ready ads for the Bear T-Shirt and the Sticky Capster backpack, built to stop the scroll with clear messaging, strong visual hierarchy and product-focused storytelling.
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Pita Ziki Restaurant Menu Design
Menu design for Pita Ziki, a Mediterranean grill in New Haven: a four-panel menu board and printed fold-out that organize build-your-own bowls, toppings, fillings, specials, sauces, desserts and drinks so a large menu stays easy to navigate.
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MDR Strategy Group CORe Brochure Design
A corporate brochure for MDR Strategy Group's CORe, Communications on Retainer, a flexible communications service for nonprofits and public-sector organizations, designed to communicate a complex service model clearly across seven pages, from the CORe cover to a closing terms and conditions page.
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Embrace Your God-Given Worth Journal Design
A guided self-care journal, Embrace Your God-Given Worth, designed to create a meaningful space for reflection, prayer, gratitude, and personal growth, with a table of contents and eight themed sections from a gratitude tracker to encouragement letters to yourself.
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2 Visions Blog Banner Illustrations
A set of sixteen custom blog cover illustrations for 2 Visions, an ecommerce strategy consultancy, turning digital marketing and ecommerce topics into simple, consistent, scroll-stopping banners, from pencil sketches to the finished flat illustrations shown in blog and LinkedIn layouts.
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who am I?
$100K+
Earned on
UpworkEarned on Upwork
200+
Successful
projectsSuccessful projects
4,112
Hours billed
Top Rated Plus
(top 3% on Upwork)
Don’t believe me?
Brands I’ve designed for
who I work with
Marketing teams and brand managers who ship a lot, without sacrificing brand consistency.
Ecommerce brands launching campaigns across social, email, and ads who need design that holds up at scale
B2B startups producing infographics, sales decks, one-pagers, and lead-gen collateral
DTC brands producing social-first content, from posts and stories to reels covers and carousels, on a weekly cadence
Agencies and content marketers who need a reliable senior designer to white-label for their clients
Not the right fit if you need a single low-budget social post, or your brand has no existing identity to design within (start with the Brand Identity service first).
what I deliver
Concrete, ready-to-ship assets, not concepts you'll have to refine.
Ad creative and social
- Static ads sized for Meta feed, story, and reels covers
- Google Display ads, responsive and standard sizes
- LinkedIn ad creative, single image and carousel
- Social media graphics: posts, stories, reels covers, and carousel decks
- A/B variant sets, 3 to 5 versions per concept for testing
Print collateral
- Brochures, flyers, posters
- Business cards, letterheads, stationery
- Packaging inserts, when paired with the packaging service
Sales and marketing collateral
- Infographics and data-viz illustrations
- Sales one-pagers and pitch sheets
- Lead magnets, ebooks, and gated PDF assets
- Trade show banners and event collateral
- Email header graphics and branded GIFs
Tools used
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Figma
- Canva Pro, for client-editable templates
All source files (PSD, AI, INDD, Figma) plus production-ready exports (PNG, JPG, PDF, SVG). Editable templates on request. Full copyright transferred on payment.
testimonials
Verified Upwork reviews, LinkedIn recommendations and video testimonials from real clients. Click any card to see the full review.
Gene Wright
Print Media & Newsletter Design / UX/UI & Web Development | Planet Friendly Pest Control
Hi, my name's Gene Wright. I'm the president of Planet Friendly Pest Control, and we have been using Gul for our graphic art for several years now. Very, very happy. We highly recommend her. She has been designing everything from brochures, newsletters, postcards, flyers. She interacts directly with our chief marketing officer, with the mail house distribution companies, provides any type of file structure you need. She's very responsive to edits. Wonderful experience all
Gul E. was a great designer and completed tasks with her design skills, quality and on time. She designed many product labels and making some documents look better and also landing page design. She is a multifaceted designer that is a pleasure to work with and will continue once I have more work.
Jennifer Fausner
Product Label, Packaging & Landing Page Design | CBDMD
Gul spent so much time with me making edits and making sure my project for creating a brand box was absolutely perfect. Gul is without a doubt the best designer I have ever worked with in the ecommerce field in my life and I have been in this field for about 2 years now.
Ibrahem Abourahma
Ecommerce Packaging & Amazon Listing Image Design | Dentradental
Solid work. Turned our proprietary data into a clean, cohesive PDF that fits our brand. Her UX background shows in how cleanly she structures information on the page. Strong aesthetic sense, highly receptive to feedback, and applies it effectively. Professional and reliable.
Francesco Castronovo
UX/UI & Brand Asset Design / Editorial PDF Layout | PB Services
⭐️⭐️⭐️⭐️⭐️ Outstanding Designer – Highly Recommend! Gul did an amazing job creating menu boards for my restaurant. From the very start, she was professional, responsive, and genuinely invested in understanding my vision. She delivered beautifully designed menus that were both eye-catching and easy to read, perfectly reflecting the style of my business. Her communication was excellent throughout the project, and she was always open to feedback and quick to make any adjustments I requested. The final result exceeded my expectations. If you’re looking for a talented, reliable designer who really cares about delivering quality work, I highly recommend Gul. I will definitely be working with her again!
Ammar Badawi
Print & Digital Media Design | Pitaziki
I'm a year late in writing this. I've hired Gul on a number of graphic design projects and not only is she an exccellent designer, she's also transparent, communicative, and accurately actions revisions. So for anyone who consistently needs graphics, Gul is someone who not only has skills, but gives you peace of mind knowing the job will be done, and done well.
Julien Ross
Ongoing Graphic Design | Guide by PersonifAI
Alex Wright
Newsletter & Direct Mail Print Design | 855 Treeman
Been using Gul now for a few years. We do postcards like this. She's very familiar with what the post office needs. We do a monthly newsletter, always on time. It's 12-page newsletter. Goes out every month. So, I highly recommend, she can definitely take care of you for graphic art.
Working with Gul was a great experience. They listened carefully to my ideas, brought creative solutions to the table, and delivered designs that were both professional and unique. I’d happily recommend them to anyone looking for thoughtful, high-quality design work.
Daren Dien
Packaging, Brand Identity & Logo Design | California Beef Jerky
Incredible work - took time to go into the detail I needed, was reliable and replied quickly to any messages and alterations that were needed. Ive worked with a lot of designers and Gul is definitely one of the best ive worked with.
Babar Raja
Website UX/UI Design | Spartan Labs
Working with Gul has been an absolute pleasure. She goes above and beyond to truly understand the requirements, and she even created multiple versions of the brochure so I could explore different directions before choosing the final one. I'm a very detail-oriented and picky person, yet Gul was consistently patient, kind, and open to every refinement I requested. Not once did I feel she was frustrated or rushed, she was always supportive and committed to delivering the best outcome. The final brochure is beautiful, professional, and exactly what I envisioned. I highly recommend Gul to anyone looking for a talented, thoughtful, and passionate designer who genuinely cares about the quality of her work. Wishing you all the success ahead; your talent and kindness will take you far.
Sana Ennafati
Bilingual Brochure & Print Design | Pure & Bold Beauty
Salam Alaikum. Gul is an A1 Team member & Deisgner! Will help when team members ask and takes initiative to deliver prompt work with passion. Very team friendly kind and manages her time effectively. Will look forward to working more with you!
Mohammad Bayyari
Print & Digital Media Design
pricing
Graphic design starts at $300, which covers a single asset or a small ad creative pack. Full campaigns across ads, social, email, and supporting collateral are scoped by asset count, number of platforms, editable-template needs, and A/B variant requirements. We scope it together on a free 20-minute call. All prices in USD.
Single Asset /Ad Pack
- One asset or a small pack, 5 social posts, 3 ad variants, or 1 sales one-pager
- 2 revisions
- 7-day turnaround
- For a launch asset or a first test set
CampaignPackage
- 10 to 15 assets across ads, social, email, and supporting collateral
- 2 to 3 directional concepts
- 10-day turnaround
- For a full campaign shipping on one timeline
Brand ContentSystem
- Templated design system for teams that ship continuously
- editable templates
- brand-locked style guide
- For marketing teams producing weekly
For ongoing weekly design support across ads, social, and email, see the retainer page.
Book a free 20-minute callfrequently asked questions
- A marketing graphic designer turns your brand guidelines into the assets a marketing team ships every week: ad creatives built to Meta, Google, and LinkedIn specs, social posts and carousels, infographics, sales one-pagers, and print collateral. I work inside your existing brand system so every asset stays consistent at volume.
- Graphic design starts at $300, which covers a single asset or a small ad creative pack. Full campaigns and ongoing brand content systems are scoped individually by asset count, number of platforms, and A/B variant needs, confirmed on a free 20-minute call. All prices in USD.
- Yes, and it is often the highest-leverage variable in a paid campaign. Meta's own research has repeatedly found creative to be the single biggest driver of ad performance, ahead of targeting, which is why testing multiple strong creatives beats endlessly tweaking audiences. Good design is not decoration on the ad, it is the part the algorithm and the customer both respond to.
- First draft within 48 hours for standard scope, and faster for ongoing retainer clients. Larger campaigns get a scoped timeline up front, and rush delivery is available at +25% when you have a launch or ad-set deadline.
- For campaigns, you get 2 to 3 directional concepts, then we develop the chosen one. For single assets, it is one strong direction plus refinements, since presenting three versions of one social post wastes budget better spent on more assets. Either way you get 2 rounds of revisions.
- I work inside your existing brand guidelines, that is the point of this service, consistency at scale. Send your guidelines, fonts, and assets at kickoff and everything I produce stays on-brand. If you do not have a brand system yet, start with the Brand Identity service first, then this keeps it consistent.
- Yes, every asset is built to the exact current specs for its platform, Meta feed, story, and reels covers, Google Display responsive and standard sizes, LinkedIn single image and carousel, and TikTok. Wrong dimensions get rejected or cropped badly by ad platforms, so specs are checked before delivery, not after.
- Yes, high-volume marketing design is exactly what the monthly retainer is built for: weekly ad sets, social calendars, and campaign refreshes without re-briefing your brand every time. Retainers start at $1,500 per month, see the retainer page. For a bounded project first, the campaign package works standalone.
- I design around your copy and refine it in layout so headlines and CTAs read tight in-feed. For full ad copywriting, hooks, angles, and testing variations, my studio CodexQuill scopes that separately, so creative and copy ship as one tested set.
- Two rounds of revisions are included on every project, which covers real refinement without stalling in endless cycles. A complete change of direction after an approved concept is a new asset rather than a revision, and I flag that before any extra work starts.
- I use AI where it speeds up production without lowering quality: ideation, background cleanup, upscaling, but every asset is designed and finished by me, not generated and shipped. Your creatives are original brand work, not stock AI output that looks like everyone else's.
- Yes. Most of my graphic design clients are SaaS and ecommerce brands in the US, with Canada, the UK, and the EU close behind, and I work in daily overlap with US and European hours, so ad-set turnarounds and feedback stay same-day regardless of where your team sits.
- Yes. The portfolio on this page shows ad sets, social content, brochures, menus, workbooks and banner illustrations shipped for ecommerce, wellness, healthcare, hospitality and B2B brands, and each case study covers the goal and the result. Some agency white-label work is shared privately on request.
- Yes. I work as a reliable senior designer behind agencies and content marketers, delivering under your brand for your clients. It stays fully confidential, and you get consistent senior output without hiring in-house.
- Yes. Client work is confidential by default, and I sign NDAs on request before any work starts. Your campaigns, creatives, and brand assets never appear in my portfolio or case studies without your written permission, which is why some agency work is only shared privately on a call.
Five steps from brief to handoff, in 7 days for a single asset and 10 for a full campaign.
- Brief and strategy: A 20-minute kickoff call. You share brand guidelines, references, and the metric the campaign is chasing, and I map the deliverables to it. Day 1.
- First concepts: Two to three directional concepts for a campaign, one strong direction for a single asset. First draft within 48 hours on standard scope. Day 1 to 2.
- Production: The chosen direction built out across every platform size, format, and A/B variant in scope, each to that platform's current specs. Day 3 to 6.
- Revisions: Two rounds included. A complete change of direction after an approved concept is a new asset, and I flag it before any extra work starts. Day 6 to 8.
- Handoff: Source files plus production-ready exports, sized and named per platform, with editable templates on request. Day 9 to 10.
A single asset or small pack ships in 7 days, a full campaign in 10. Rush delivery is available at +25%.
CONTACT ME
Let's build something awesome!
Tell me about your project. I'll reply within 24 hours. Use the form to send a brief about your project. The more specific, the faster I can scope it.
Contact@gulelalakhan.com