Graphic & Digital Design
2 Visions Blog Banner Illustrations
A set of sixteen custom blog cover illustrations for 2 Visions, an ecommerce strategy consultancy, turning digital marketing and ecommerce topics into simple, consistent, scroll-stopping banners, from pencil sketches to the finished flat illustrations shown in blog and LinkedIn layouts.
Commissioned client work · Designed by Gul E Lala Khan for 2 Visions, an ecommerce strategy consultancy in Mount Pleasant, SC, US
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about this project
Banner design with custom illustrations. A collection of custom-crafted illustrations designed to transform digital marketing and e-commerce concepts into engaging, clear, and scroll-stopping blog post content.
Project overview: a collection of custom blog cover illustrations designed to visually communicate digital marketing and e-commerce topics in a clear, engaging, and modern way. The goal was to transform complex ideas into memorable visuals while creating a consistent visual identity across the entire blog content.
From complex concepts to simple visuals: sixteen pencil sketches set the compositions before color. The approach: each illustration was developed around the core idea of the blog topic. Relevant marketing, technology, analytics, shopping, and e-commerce elements were combined into simple compositions that are easy to understand at a glance. Custom illustrations tailored to each topic, clear visual storytelling, consistent colors and illustration style, modern and engaging compositions, strong hierarchy for digital platforms.
Bold. Simple. Engaging. The visual direction focused on modern illustrations, clean compositions, expressive characters, and meaningful digital elements. The objective was to create a style that feels professional while remaining approachable, creative, and suitable for modern digital audiences. Illustrating the future of digital growth.