UX/UI, Web & App Design · Ecommerce & DTC

Dangineers PC Builder Configurator Website

A guided PC configurator for Dangineers Gaming PCs, a custom PC builder in New Jersey: a dark, step-by-step interface that walks a buyer from the games they play and their budget to a finished build one decision at a time, so choosing between complex hardware options feels simple and visual.

Commissioned client work · Designed by Gul E Lala Khan for Dangineers Gaming PCs, a custom gaming PC builder in New Jersey, US

PC Builder UX/UI design title slide: the CPU cooler selection screen on a laptop held in one hand, gaming PCs behindProject focus slide: PC builder interface, component selection, user flow and interactive experience, with the case and power supply stepsStep one, let's get building: choose your games, budget, resolution and chipsetThank you slide: a complex process, made simple

about this project

A guided PC configuration experience for the Dangineers Gaming PCs store. A streamlined UX/UI designed to make PC configuration feel simple, visual, and intuitive even when buyers are choosing between complex hardware options. The project focus: the PC builder interface, component selection, user flow, and the interactive experience.

The user journey, one decision at a time. The flow runs start, define use case, select components, review build, complete. The interface reduces cognitive overload by keeping the user's attention focused on the current configuration step, whether that is the case, the power supply, memory, storage, or the CPU cooler.

A UI system built around clarity and visual hierarchy. The interface combines a dark visual environment, bold typography, high-contrast actions, and structured selection cards to create a focused configuration experience. A complex process, made simple.