Graphic & Digital Design
MDR Strategy Group CORe Brochure Design
A corporate brochure for MDR Strategy Group's CORe, Communications on Retainer, a flexible communications service for nonprofits and public-sector organizations, designed to communicate a complex service model clearly across seven pages, from the CORe cover to a closing terms and conditions page.
Commissioned client work · Designed by Gul E Lala Khan for MDR Strategy Group, a strategic communications social enterprise in Halifax, Nova Scotia, Canada
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about this project
Client: MDR Strategy Group. Project: CORe Communications on Retainer. Deliverable: corporate brochure design. Role: graphic design and editorial design.
Communicating a complex service, simply. CORe is a flexible communications service designed to give nonprofits and public-sector organizations access to a complete team of communications professionals without the cost of maintaining a full-time in-house team.
The goal was to translate this service model into a clear, professional, and engaging brochure that communicates value quickly while maintaining the credibility expected from a strategic communications organization.
The brochure runs from the CORe cover through Communications on Retainer, About MDR, what MDR Strategy Group offers, the full service list, the award-winning communications team, and a closing terms and conditions page, in the group's navy and lime palette.