Brand Identity & Logo Design · Ecommerce & DTC

Sienna Terra Brand Identity

Brand identity for Sienna Terra's handcrafted dry-brushing tools: a golden-hour palette, a palm mark, graded photography, named product bundles, and gold-foil packaging that reads as a daily ritual rather than a bathroom accessory.

Commissioned client work · Designed by Gul E Lala Khan for Sienna Terra, a dry-brushing and body care brand in France

See what brand identity and logo design includes
Case study title slide: the Sienna Terra wordmark with its palm mark and the tagline un rituel de bien-être quotidien, over a woman in a saunaThe gold-foil Sienna Terra logo on a marble card among monstera and palm leavesMood board and color system: golden hour palette swatches, woven baskets, brushes, sun-warmed skin and marble, with the Sienna Terra wordmarkThree palette colors and their meaning, natural elegance, sun-kissed warmth and quiet ritual, beside a woman dry-brushing her shoulderSix warm-graded photographs of the brushes in use in a sauna, on the shoulder, the scalp, the legs and the faceProduct image bundles and packaging design: Le Rituel Corps Sublimé, Glow and Go and the Glow Up starter kit, each brush namedBrand collage: the wordmark tile, a laptop with the homepage, a brush, the sauna photo, a tote bag, the palette and the palm markOutcome: an identity that works at every touchpoint, with the thank-you card, kraft envelope and wax seal among flowers and scissorsLet's create your brand's next ritual, in cream serif on sienna brownThank you for taking the time to explore the Sienna Terra brand world, over golden palm fronds

about this project

Sienna Terra makes handcrafted dry-brushing tools, body brushes, scalp brushes, and face brushes designed to turn a simple morning habit into a quiet daily ritual. The brand needed an identity that felt as considered as the product itself: warm, tactile, and rooted in nature, without tipping into the cold, clinical language of most skincare branding.

The goal wasn't just a logo. It was a full visual world, one cohesive enough to move seamlessly from a gold-foil packaging mockup to a product photo to a checkout page, and still feel like the same brand every time.

Three moods were explored before landing on the final direction: a darker Moroccan-hammam palette, a soft desert-neutral palette, and a mid-tone golden hour palette that ultimately won out for its warmth and shelf appeal. The mood board itself functions as a visual mission statement: dripping oils, sun-warmed skin, woven baskets, marble and monstera leaves, all reinforcing spa ritual over bathroom accessory.

Raw product photography was shot in natural, golden-hour-adjacent light, but the grade is where the brand truly comes together. Every image was pushed toward the same warm midtone family used in the brand palette, so that a photo of a hand holding a brush feels visually identical to the logo lockup beside it.

Each brush was given its own name and identity within the collection, turning a functional object list into a curated ritual: Le Rituel Corps Sublimé, Glow and Go, and the Glow Up starter kit.

The final system gives Sienna Terra an identity that works at every touchpoint, from a hand-poured wax seal on a thank-you card to a full-bleed hero banner on the homepage, without ever breaking character. It positions the brand not as another skincare tool but as a small, gilded daily ceremony.