Pitch Decks & Presentations · Agencies & consulting
IDEO Growth Capital Deck Concept
A concept growth capital deck for IDEO: design thinking, productized. Seven slides that move a consultancy's story from project-based revenue to a scalable platform of studio engagements, IDEO U courses and licensed toolkits, with the financial shift drawn so a non-specialist can follow it.
Concept project · Designed by Gul E Lala Khan as self-initiated work about IDEO, a design consultancy. Not commissioned by the brand; the numbers shown are illustrative.
about this project
Design thinking, productized. From project-based consulting to a scalable platform. Project focus: presentation design, art direction, information design, and data visualization.
Turning a complex strategy into a clear story. The challenge was to communicate a strategic business shift through a focused, easy-to-follow presentation. The deck needed to connect the current consulting model with new revenue opportunities, while making the financial projections, business structure, and long-term vision easy to understand.
The argument runs in seven slides. The problem: consulting revenue resets when the project ends. The solution: three ways to scale the IDEO method, studio engagements, IDEO U, and licensed toolkits, one methodology and three revenue engines. Financial traction: a profitable consulting platform with room to scale. The revenue mix shift: productized revenue from 15% to 45%, from selling expertise repeatedly to building assets that scale repeatedly. Market and buyer: every company that wants innovation needs a method to execute it. The ask: capital to scale the IDEO method beyond the studio, the strategic shift from services to products to platform.
A dark navy system with a single acid yellow accent carries the whole deck, set in Degular Display, so charts, photography, and headlines read as one argument from the cover to the ask.