Brand Identity & Logo Design · Beauty & personal care

LumiLauren Skincare Brand Identity & Packaging

Skincare brand identity and packaging for LumiLauren: a feminine botanical mark, a soft teal palette, Bingar and BDO Grotesk typography, and a product system spanning serum, cleanser, and LED mask packaging.

Commissioned client work · Designed by Gul E Lala Khan for LumiLauren Skincare, a skincare brand in Zambrów, Poland

See what brand identity and logo design includes
Case study title slide: the LumiLauren Skincare logo on a white jar, skincare brand identity and packagingBeauty in its purest form: skincare should feel pure, gentle and refined, beside cream and green leavesThe visual language in four words, pure, natural, gentle and refined, with a water drop, aloe, cream and a glass on stoneThe LumiLauren logo on its construction guidesColor palette: sage, dark teal, cream and black beside leaf, cream and dropper texturesTypography: Bingar as the primary typeface and BDO Grotesk as the secondary, beside a close-up of an eyeBrand collage: logo tiles, business cards, the two typefaces, a billboard, a tote bag and the LED maskThank you card and customer letter in teal and white over green creamProduct packaging, designed for the ritual: the identity moves beyond the logo to a cohesive skincare product experienceLumi Serum dropper bottle and Lumi Cleanser tube on stoneLumi Glow Mask and Lumi Glow Neck and Décolleté LED light therapy boxes on a rockBillboard for the Lumi Glow Mask LED light therapy with a model wearing the maskWhere beauty meets nature, LumiLauren Skincare: visual identity and product system created around purity, care and timeless beauty, thank you

about this project

LumiLauren is built around a simple idea: skincare should feel pure, gentle, and refined. The identity combines a feminine botanical mark with soft tones and flowing forms to create a visual language that feels natural, elegant, and contemporary.

The LumiLauren mark brings together a feminine profile and botanical forms, creating a symbol that connects beauty with nature: the feminine form for beauty and elegance, the botanical element for nature and purity, and flowing lines for movement and care.

The visual language is pure, natural, gentle, and refined. Bingar is the primary typeface and BDO Grotesk the secondary, set against a palette of sage, deep teal, cream, and black.

The visual identity moves beyond the logo to create a cohesive skincare product experience: the Lumi Serum and Lumi Cleanser, the Lumi Glow Mask and Lumi Glow Neck and Décolleté LED light therapy boxes, business cards, a thank-you card, a tote bag, and a billboard. A visual identity and product system created around purity, care, and timeless beauty.