Brand Identity & Logo Design · Beauty & personal care

FULLFAT Skin Co. Brand Identity & Packaging

Brand identity and packaging for FULLFAT, a men's tallow skincare brand: a bold wordmark with sweeping bull horns, a black, bronze and warm peach palette, Futura typography, and the FAT FIX skin and beard balm jar and gift box.

Commissioned client work · Designed by Gul E Lala Khan for FULLFAT, a men's tallow skincare brand in Canada

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The project: FULLFAT asked for a bold, modern identity and packaging for its skincare range; client FULLFAT Skin Co., men's skincare and grooming, scope logo design, visual identity and product packaging, beside a bronze bull illustrationMoodboard grid: the FAT FIX gift box, a FAT FIX jar held after a gym session, the FULLFAT Skin Co. logo, a Futura type specimen with a bull illustration, and a black business cardThe challenge and the creative direction: balancing attitude with refinement through bold type, a black, white and warm bronze palette, and horn and bull imagery tied to the beef tallow storyThe FULLFAT Skin Co. logo in white on a black storefront signThe logo: an uppercase FULLFAT wordmark with sweeping horn illustrations and a smaller Skin Co. descriptor, shown with construction guides, designed to make its markTypography and color: Futura in Extra Bold, Bold, Medium and Book, and a note on pairing warm peach and earthy brown with black and soft white, finished with a bronze gradientThe packaging: the FAT FIX gift box opened to show the kit ritual printed inside the lid, beside the closed black box with bronze type and a bull illustrationThe FAT FIX jar with its FULLFAT Skin Co. label, beside a bronze-rimmed tin of hairline-conscious matte styling clayA black FULLFAT business card in hand, and a staff ID badge on a bronze lanyardA black cap with the white FULLFAT Skin Co. logo, and the logo blind-embossed on black paperA wall-mounted lightbox sign with the black FULLFAT Skin Co. logo against a warm skyBlack business cards with the bronze FULLFAT logo and the fullfatskinco.com address, on warm orange and stone blocksThe outcome: a stationery set with letterhead, envelope, FAT FIX rack card, notebook, business card and coaster, bringing logo, identity and packaging into one systemThank you slide: for taking a full look, with the FULLFAT app icon on a phone home screen

about this project

FULLFAT came to Gul for a bold, modern identity and packaging for its skincare range. The brief called for a brand that felt confident, rebellious and premium, with a clean visual language that could grow with the business, and it had to carry the story behind the product: skincare made with beef tallow.

The challenge was balancing attitude with refinement. FULLFAT needed a commanding presence while keeping its packaging clear, considered and easy to navigate, and the identity had to work at every scale, from a compact jar to presentation packaging and digital applications, without losing its character.

The logo pairs a substantial uppercase wordmark with sweeping horn illustrations: the typography gives the name immediate prominence, and the horns bring personality and a direct link to the tallow story. A smaller Skin Co. descriptor balances the weight of the wordmark, and white and bronze versions carry the identity across dark backgrounds and packaging.

Futura anchors the type system, from Extra Bold headlines to Book supporting text, giving product names, messaging and practical information a clear hierarchy. The palette pairs Warm Peach (#eaa774) and Earth Brown (#644b31) with Black and Soft White (#f4f4f4), and a bronze gradient adds a metallic accent that ties the colors to the packaging's premium direction.

The identity extends across the FAT FIX skin and beard balm: the jar artwork is organized around brand recognition, product identification and readable supporting information, and the black gift box uses bold typography, a bull illustration and a kit ritual printed inside the lid. Signage, business cards, a cap, a staff badge, stationery and an app icon complete one coherent system with a rebellious personality and a premium presentation.