Brand Identity & Logo Design · Edtech & platforms

Admit Journey Brand Guidelines

Brand guidelines for Admit Journey, a college admissions platform: a road-and-arrow A mark, a Sunset Blaze and Midnight Slate palette, Inter and Manrope typography, and applications from stationery to billboard.

Commissioned client work · Designed by Gul E Lala Khan for Admit Journey, a college admissions platform in the US

See what brand identity and logo design includes
Case study title slide: a laptop showing the Admit Journey brand guidelines cover on navy and orangeBrand identity, simplifying the journey to higher education: a clean and purposeful identity designed around clarity, direction and forward progressA clearer way forward: making the college admission journey easier to understand and navigate, core attributes clear, trustworthy, modern, approachable, forward-thinkingThe Admit Journey A mark on its construction guidesThe A mark in orange, on white, on navy and on blackThe full Admit Journey logo lockup with the tagline your path to college, made clearTypography: Inter and Manrope in bold, medium, regular and light weights with their alphabetsNavy keychain and orange pen with the mark and the line smart guidance, brighter futureDesktop monitor mockup showing the logo variations page of the guidelinesFull brand guidelines overview: brand logo, logo variations, logo guide, brand color, typography and mockupsBillboard mockup: smart guidance, brighter future, expert insights, personalized support, your journey, our missionYour journey starts here: a visual identity designed to bring clarity, confidence and direction to every step, thank you

about this project

Brand identity, simplifying the journey to higher education: a clean and purposeful identity designed around clarity, direction, and forward progress.

AdmitJourney is built around a simple idea: making the college admission journey easier to understand and navigate. The visual identity translates this idea into a system that feels clear, professional, approachable, and forward-thinking. Core attributes: clear, trustworthy, modern, approachable, forward-thinking.

The color palette pairs Sunset Blaze and Midnight Slate with Urban Fog and Whispering Moss. Inter and Manrope carry the typography in bold, semibold or medium, regular, and light weights, and the logo lockup carries the tagline: your path to college, made clear.

The guidelines document covers the brand logo and its variations, the logo guide and mark rules, brand colors, typography, and mockups, applied across a keychain and pen, a billboard, the website, and social templates. A visual identity designed to bring clarity, confidence, and direction to every step.